Boston consulting group matrix bcg this technique is particularly useful for multidivisional or multiproduct companies. Each product can be plotted on its own growth and share coordinates. In amuls case marketing strategy and branding have been the mantras of success as amul brand is one of the super brands of indian. A swot analysis template is the most needed before you start your new venture or release a new product in the market. Includes 14 high quality slides with editable easily customizable graphics. It helps a company think about its products and services and make decisions about which it should keep, which it should let go and which it should invest in further. Preface amul is the pride not only of gujarat but also of entire country. Choose and download from hundreds of powerpoint bcg matrix premade slides. Jul, 2011 free professional bcg matrix charts for powerpoint.
Amul is the top brand for ice creams and dairy products. Amul ppt bcg matrix free download as powerpoint presentation. So it would be of great help if anyone could explain that with an example of an indian company. The bcg matrix model is a portfolio planning model developed by bruce henderson of the boston consulting group in the early 1970s. Bcg matrix is often used to prioritize which products within company product mix get more funding and attention. Organizational divisions can change as time passes. Amul ice cream and amul butter can clearly be said to be a cash cow because they have very. Amul bcg matrix analysis amul brand is a renowned name in the dairy industry in india, supplying milk, butter and other dairy related products to the indian population. The bcg matrix is based on the classification of sbus into question marks, stars cash. It is managed by gujarat cooperative milk marketing federation ltd. Also you will learn how to get free cliparts and images for your powerpoint presentation templates. A project report on cadbury submitted in the partial fulfillment of the requirement for the award of the degree of bachelors of business administration submitted by.
Amul is based in anand, gujarat and has been a sterling example of a cooperative organizations success in the long term. Henderson for the boston consulting group in 1970 to help corporations to analyze their. It can be defined as a portfolio planning model based on product life cycle theory. The boston consulting group matrix provides the recommendations for the development of strategic resource allocation and strategy development in the typical multibusiness company. Since 1968, the bcg matrix, also known as the boston or growthshare matrix. All documents business business letters section of our research repository. Bcg matrix of amul free download as powerpoint presentation. Sep 02, 2018 bcg matrix in the marketing strategy of amul. Establishment of a direct linkage between milk producers and consumers by eliminating middlemen. Marketing strategy of amul amul marketing and business strategy.
The amul model of dairy development is a threetiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level. With your download, get the 16 best papers relevant to this one, including 15 top related papers. To improve further amul can try out the following ideas. A study of the construction of bcg matrix for nestle india by. Bcg matrix aka growthshare matrix is a kind of diagram developed by bruce d. However, when compared with the same type of product, then amul has a high market share. I amul can venture out on new products like toned milk. Student questions bcg and ge matrix for indian companies. It is a matter of great pleasure in preparing this project on such esteemed.
Mar 05, 2015 presentation on amulbcg matrix team members. The application of bcg matrix on the brand can provide information about the products that are a source of revenue for the organization. Gcmmf gujaratcooperative milk marketing federation ltd group b12. Using the boston consulting group portfolio matrix to analyze. Bcg matrix and ge nine cell matrix bcg matrix bcg matrix conclusion bcg matrix strategic analysis ge nine cell matrix bcg matrix mother dairy bcg matrix nestle amul. Scribd is the worlds largest social reading and publishing site. According to this technique, businesses or products are classified as low or high performers depending upon their market growth rate and relative market share. Boston matrix bcg matrix at the end of the 1960s, bruce henderson, founder of the boston consulting group, bcg, developed his portfolio matrix. In amuls case marketing strategy and branding have been the mantras of success as. Bcg matrix of amul understanding the bcg martix analysis. Henderson in 1970 for boston consulting group, which is why its name contains the letters bcg, the shortened form of the company name. Free bcg growth share matrix templates for powerpoint. Flow of presentation introduction history business model products amul milk, amul cheese, amul ice cream, curd product, fresh milk, amul competitors swot analysis bcg matrix the 3 cs model 4 ps of marketing reasons for success conclusion 3. The bcg matrix, developed by the boston consulting group, a leading management consulting firm, is the best known of these methods.
The boston consulting group bcg matrix is a portfolio management tool created in 1970 by bruce henderson. Amul bcg matrix free download as powerpoint presentation. Bcg matrix of amul final ppt 1 free download as powerpoint presentation. Bcg matrix of amul products free download as pdf file. It may also turn out that stars evolve into question marks, question marks change into dogs, dogs move over to cash cows and finally, cash cows may become stars. The growthshare matrix aka the product portfolio matrix, boston box, bcgmatrix, boston matrix, boston consulting group analysis, portfolio diagram is a chart that was created by bruce d.
Introduction amul anand milk union limited, formed in 1946, is a dairy cooperative movement in india. Bcg matrix analysis market share high low stars question marks high ice cream, uht milk. Here we will show you how to create a boston consulting group bcg matrix in powerpoint using smartart and shapes. The bcg matrix is very widely used marketing technique to illustrate how a portfolio of products should be diversified and wellbalanced. There are three products of amul that fall under cash cow category, the first being amul milk and the second being amul butter and. Smartdraw runs on any platform, all you need is an internet connection. Apr 15, 2008 the bulk of the study has been done in the second chapter titled a study of the construction of the bcg matrix of nestle and all the different brands offered by nestle in india have been analysed along with a critical insight and also specific suggestion have been made therein. And in fact, amul chocolates are question marks because they have very low market share in a growing market. This is one company which is strong in urban as well as rural distribution.
Bcg matrix when we plot the bcg matrix, amul has certain products which are stars whereas others are cash cows. The purpose of the matrix is to enable companies to ensure longterm revenues by balancing products requiring investment with products that should be managed for remaining profits. Collection of bcg matrix diagrams and charts is available in powerpoint ppt format for your presentations. In amul s case marketing strategy and branding have been the mantras of success as amul brand is one of the super brands of indian. Bcg and ge matrix for indian companies posted by anonymous on 9152006 at 9. Dogs can evolve into question marks, stars into cash cows and cash cows change into dogs. The size of the product can be indicated by a circle in proportional scale.
The growth share matrix or boston consulting group. Smartdraw gives you professionally designed templates for all kinds of strategic planning diagrams in addition to matrices. It is argued that relative competitive position and growth are the two fundamental parameters which must be considered in. When we plot the bcg matrix, amul has certain products which are stars whereas others are cash cows. The growthshare matrix is a chart that was created by bruce d. Bcg matrix definition and examples presentation infographics.
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